The Year of the Snake, Feb 4th 2013

I started working with Leo Burnett in June of 2012 to develop an image for McDonald's Lunar New Year promotions. In 2013, it's the Year of the Snake. As a kid, I remember celebrations always meant traditional red envelopes with money and savoring my favorite sweet sticky rice cake called nian gao. 2013's snake happens to be a Water Snake. The river flows through time connecting past and present. And of course, no Chinese New Year is complete without fireworks! The final image is about 30 x 40 inches. The top image is a detail of the overall poster.